Dedicated to sustainability – and to the idea of the Mediterranean lifestyle

Rooted in Mediterranean architectural heritage yet looking to the future, Roca unveils a striking presence at ISH 2025 with a stand that embodies simplicity, warmth, and technology. Designed by the Barcelona-based architecture firm Mesura, the 1,000m² pavilion seamlessly blends material honesty, environmental awareness, and a timeless architectural language, offering visitors an engaging and inspiring experience.

At ISH, Roca presents its latest innovations and new collections, introducing cutting-edge bathroom solutions that emphasize modularity, connectivity, prefabrication, and advanced installation systems. The brand also showcases exciting new collaborations with renowned designers, reinforcing its commitment to design excellence and forward-thinking solutions. With a focus on sustainability and technological integration, Roca’s presence at ISH reaffirms its role as a leader in the evolution of modern bathrooms.

The core message of the entire installation: the bathroom is the most complex room in the house, requiring the most demanding planning and the highest investments. To do justice to its potential and challenges, it must be considered, evaluated and appreciated from different perspectives. A market leader can only approach it from multiple perspectives: design, technologies, processes, usage behaviour, digital integration, sustainability and social relevance are crucial. 

In concrete terms, this means that Roca has not only developed from a traditional sanitary ware manufacturer into a producer of complete designer bathrooms, but also offers the technology in front of and in the wall from its own company. Furthermore, solutions for important sub-target groups and typical challenges in connection with the bathroom have been developed in collaboration with designers, architects and scientists. The product systems and new products shown at the ISH are based on this idea. 

Barcelona based design studio Altherr Désile Park has redesigned the Meridian bathroom collection. Meridian perfectly illustrates the Mediterranean lifestyle in the bathroom. Meridian is the new edition of a Roca classic: the timeless design plays with the lightness of the arches and curves in which the square is inscribed. It shows the possibilities for combining ceramics, wood and steel in soft forms with a finely defined colour and surface code. It is a balance between warmth, softness and light: the aim is to create a contemporary design context that appeals to the majority in the 170 countries in which Roca is represented.

Munich designer Stefan Diez has developed the Kay faucet collection, which takes its inspiration from the architectural cantilevering and the bollards and cranes of harbour facilities (quay wall). It is no coincidence that the term ‘crane’ is used synonymously with ‘faucet’ in many languages (German, Swedish, Norwegian and Dutch) – ‘water crane’.  Diez creates his dynamic forms from strictly geometric blocks, evoking associations with craftsmanship or the natural wear and tear of use. The Kay collection is complete and will be available as a modern design offering for washba-sins, bathtubs, bidets and showers. 

The stand also gives an impression of the range offered by Roca. One area is dedicated to the Smart Toilets, the brand’s intelligent shower toilets, which feature sophisticated functions. The latest incorporation to the is In-Wash® Vorea, where all the advanced features of a smart toilet are subtly hidden within a familiar, elegant silhouette. 
The company's absolute speciality: the in-tank versions, which do not require an external cistern and thus enable completely new bathroom concepts.

Securing the quality of drinking water is a major issue in many countries around the world. Roca has developed a drinking water filter concept that is being used for the first time in a kitchen faucet. This replaces the classic faucet with filtered drinking water from a spout. The big advantage: this makes drinking water directly from the tap enjoyable, a lot of CO2 is saved for avoiding bottle transport and a lot of plastic production for bottles is avoided. 

Collaboration with great designers and architects is Roca's trademark: the Ohtake Collection – a remarkable collaboration between Brazilian architect Ruy Ohtake and the Roca Group – dates from 2021. Ruy Ohtake drew inspiration from nature, in particular the shape of an egg, and for the multiple design award-winning collection, he used Roca's ceramic expertise to achieve ultra-thin edges for his sculptural designs. Ruy Ohtake passed away in November 2021 at the age of 83 – his son Rodrigo is now showing an extension of the organic collection for Roca, with a bathtub and further washbasins.

The Avant toilet combines modern design with innovative technology and optimises the space in every bathroom. Thanks to its integrated cistern, Avant saves up to 20 cm compared to conven-tional toilets with a front wall installation. Avant is available in two versions: as a wall-hung or floor-standing model, each in an electric and a non-electric version. The electric Avant-E model ensu-res a reliable flush even at lower water pressures. Thanks to Roca Rimless Vortex technology, Avant offers a splash-free, efficient flush, while the Supraglaze coating makes cleaning easier. With a dual-flush option (4.5 l/3 l) and a soft-close seat, Avant sets new standards in comfort and hygiene.

Roca is world-renowned as a complete bathroom specialist – showers and faucets are part of every bathroom. Roca has dedicated two separate areas to these indispensable technical water faucets, where the brand's design and sustainability standards are also celebrated. Key points are faucets that deliver cold water when the valve is opened and not pre-mixed water as is usually the case with single-lever mixers. This saves a lot of energy with hot water if the user does not con-sciously request hot water. 

Roca Connect, Roca Installation Systems (RIS) and Roca Prefab are the big technology topics of this exhibition stand. They are addressed to architects, planners and project operators.

Roca Connect, is a networking service between the IoT and digital building management technology that ensures the convenient, efficient and secure management of sanitary areas in both pri-vate and public properties. 

The range of Roca Installations Systems extends from individually manufactured sanitary walls and shafts to finished bathrooms. Roca operates its own plants in Central Europe, which plan installation technology to size, prefabricate it industrially and use sophisticated logistics to ensure that these modules are delivered to construction sites just in time. Behind these concepts is a task for society as a whole: living space is urgently needed and bathroom construction is one of the bottlenecks in residential construction. The concepts presented here show ways to solve the prob-lem. 

Roca is also showing the latest version of the luxury bathroom concept Armani by Roca. This collaboration between the international bathroom specialist and the Italian luxury brand has been and continues to be implemented in many luxury accommodation options in hotels, condominiums and temporary living spaces in the best locations around the world.